How to promote your moving business
If you want a successful company in any industry you need good marketing. It’s a great way to show your best side and introduce you to new people who need the services you provide. However, how to do it efficiently? You can always promote your moving business by giving the best moving and storage advice and educating people on relocation. Here are just a few more details you need to look out for if you want your moving company to be more marketable.
Be active in the community
One way of promoting your business locally is to help your community out. It doesn’t have to be money and donations you’re helping with. Most organizations will sooner or later need someone to help them moving stuff around. They can turn out to be a great way to advertise your company. And what is the best place to get recommendations for movers, if not a local organization that is in touch with a great part of your community? Partnering up with non-profits is a great way to show that you care, and it’s a great marketing move after all. Be ready to increase your work rate, as there’s nothing more powerful than word-of-mouth promotion.
Promote your moving business by being transparent
Honesty is the best policy. That is even more true in the moving industry. It’s always a good idea to underline that your business has all the licenses and insurances needed to operate in your region. Another big plus is if you have your prices, be it for senior movers or long-distance movers, available and transparent for everyone to see. If you have your rates and fees like an open book and for everyone to see you’ll be more respectable. And of course, that means you’ll have more people promoting you to their friends and colleagues.
Social media can be a good tool to market your business
Social media isn’t just pretty pictures and inspirational quotes. It’s a great way to generate more business and to invite more people to use your services. As a moving company, you might find it difficult to be relatable with your clients, however, you can still share some great moving experiences or moments where you help local organizations, museums, sports teams, or work at interesting events. It’s an important holiday coming up? Don’t forget to post a message at that time congratulating everyone. Show them the people who will work with clients. Make sure to make your company as personal as possible. There are many ways to approach social media. Choose the one that is most fitting for your company.
Put your customer on a pedestal and they will promote your moving business for you
There’s no better way to promote your moving business than to provide great customer service. The way you handle your business with your clients is greatly going to impact the way they perceive your company. For that reason, you need to explain to them everything from the organization, to what is a binding estimate and much more. The more care and responsiveness you’re able to show the better you’ll be rated. Above all, there’s nothing more important for your company than to have happy customers at the end of every job.
Have an accessible website
In the era of the internet and social media, your company must have a website. That needs to show everything you do and all the information about your company. For that reason, it’s a good idea to introduce yourself to potential clients. Start with the basic information on who you are and what your goals are in the moving industry. Above all, make it accessible from any type of device as people are more than ever surfing the web from their mobile phones. Also, make sure to have space on your website where people can request quotes from your company. Additionally, making a click-to-call option is also a great option for people who are on your website and need more information urgently.
It’s easy to promote your moving business if it has a recognizable design
Anywhere you want to excel in the marketing department, you need something to catch the eye of people. Even brands that are great at what they do can’t become bigger without a clean and beautiful logo and overall design. Be creative and make a visual design that fits the spirit and idea of your company. It might not be the reason why people will be choosing your moving company, but it might be a good way to introduce yourself to them and attract them.
Be responsive to reviews
When you receive feedback it’s a good idea to respond to it as soon as possible. Be it that it’s negative or positive, if people see that people care to respond they will be much happier. Someone’s leaving a 5-star review? Thank them for using your services. On the other hand, if someone leaves a bad review it’s also a good idea to respond. Get your staff around and talk about that move if you remember it. It’s ok to make mistakes sometimes and to apologize. Especially if it’s a review on Better Business Bureau or similar third-party websites. Also, a coupon or a discount for their next move might not be a bad idea if it’s a legitimate client with a bad experience.
When you promote your moving business it’s never easy. You need to get a lot of things right in order to have successful advertising and marketing in general. However, it’s always better to try than not to do it. By having great services and a good marketing idea your company will be much easier to promote. For that reason, get creative and underline your strengths in order to lead people to use your company. We wish you all the luck and remember to put yourself in the position of the client to get the best results.