How to present your company on video
If you run your own business, you need to properly introduce it and advertise it. In order to achieve this, use the greatest weapon you have at your disposal, visual media. Since you can find everything and anything on the Internet today, you should aim to put out the name of your company on the world wide web as well. You can represent your company, your products, such as moving boxes for example, and other important information, and all in one video. For this reason, here is how you can present your company on video.
How to present your company on video – have a goal
Making a video for your company just for the sake of having one should not be your primary goal. Your video will only end up being boring and dull, hence there is no point in making one in the first place. For this reason, here are some things you should think about when setting your goal.
- Try to introduce and focus on your team’s talent
- Introduce your company to the audience
- Explain what you exactly offer, for example helping with moving costs
- Present your product and services
In addition to this, your aim should be to educate and persuade the audience to choose your company or to buy your products. If people are able to understand how your company works, they will feel more comfortable and pick your services. For this reason, use a video representation to your advantage.
Keep it short and to the point when making a video
No one has time to watch a ten-minute video, especially one about interstate moving tips. This will only bore people and force them to turn it off. For this reason, your video should be short but impactful. Your video should be between two and three minutes long at best. This is the longest time you can keep someone’s attention. Put yourself in shoes of a potential customer, you do not need to know the whole history of the company. Focus on the main points you want to sell, and let them shine in the video. This is what attracts people to your products.
Present your company on video and humanize your brand
It is nice to see and interact with real people once in a while. In the twenty-first century, it seems that companies are entities on their own, operating without people. Do not present your company in a video like this. You should play on the humane side of your company. There are several ways to do it. In your video, show the small clips of your team working, talking, smiling and interacting with each other while creating products you want to advertise. In addition to this, you can have your employees to introduce the company or do a voice-over. Say how you partnered with other business and now together you are creating the best possible product for your customers. The bottom line is to show your personality not just a company that is cold and professional.
The end of your video
It is important the way you end your video. If you successfully caught the interest, now you need to leave the contact information. Be brief and specific. You need to say clearly how people can contact you. Write down your email address, telephone number, and social media accounts. In addition to this, make sure to mention if people need to make an appointment or they can just visit your office. The more specific you make it, the easier it will be to find you. You can also add a couple of positive reviews of your previous customers. These will further encourage people to choose your company.
Turn off the auto-play
There is nothing more annoying when you are trying to read something but the video keeps popping up. In most cases, people will just leave your page because they do not want to bother with it. For this reason, do not force people to watch your video. You should focus on the content of your page as well. It needs to eye-catchy and informative as well. If you are not sure how to make a web page, you can look up many tutorials on google. Only when you have a good page, people will become curious and watch the video.
Present your company on video and make it high quality
There is no point in making a video if the quality is missing. No one wants to watch bad editing and even worse camera quality. For this reason, buy or hire professional for the job. Here are the things you should pay attention to.
- Do not have any feedback or noise when filming
- Lighting is extremely important
- If you want to film your team, make sure everything is clean and that team members look their best
- Use a tripod to steady the camera
- Make sure that camera has an in-built microphone, if not buy one
Your goal is to present your company on video in order to attract customers. With bad quality and horrible camera angles, you will not achieve your aim. That is why it is important to invest in quality equipment and to have a script ready to follow. Aimless filming will only waste your money and time.
Where to put your video
Lastly, you should make the decision about the place of your video. Ideally, if you have an official webpage, put it where people can see it easily. In addition to this, use all of your social media accounts. This means Facebook, Instagram, Twitter and so on. You can even make a shorter but funnier video for these three social media platforms. However, YouTube is another story. You should set the video as your channel trailer so everyone can see it even if they are not subscribed to your channel.
How to present your company on video
As you can see, there are quite a few things you should pay attention to when you want to present your company on video. For this reason, plan well and good luck.